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Comment:

I have to admit that the emotional effect of the poster is very strong!

I am not sure if it would function in my country since posters are ripped apart by just anyone, not to talk about rain and environment polution.

Not quite sure if they payed enough attention to the lifestyle of the target group except the superficial figure of the young man and the slogan "stay up" which, in the context of the photograph refers to students, but not young people that have jobs.

Would this poster make me chose the brand?

I would surely document it with my camera as a super original idea, but at the end of the day, I would still go for Nescofee.